Iris Ceramica is one of the top Italian tile brands. It holds strong positions in the production of ceramic tile and porcelain stoneware for private and commercial areas, as well as those for industrial application. The history of Iris Ceramica dates back to 1961, when the company was founded by Romano Minozzi. Pretty soon, the brand Iris Ceramica has gained the worldwide fame. The fusion of outstanding quality and ingenious design by Iris Ceramica has become the synonym to the global recognition and customer satisfaction. The company has set up its headquarters in dozens of destinations all over the world. The enterprise annually spends EUR 10 mln, aimed at improving its proprietory technologies and developing the new ones. Therefore, the portfolio of Iris Ceramica is to the large extent unique. Thus, the majority of articles have the innovative titanium dioxide coating, which, activated through the photochemical catalysis, protects from bacteria and other microorganisms. However the products by Iris Ceramica are reputed not only for the premium quality coatings, but also for high aesthetic value.