TAULELL, S.L. was established in 1967 in the province of Castellón, which is reputed for high-quality clay and centuries-old traditions of ceramics production (including terracotta and faience). The business was founded in the time of economic recession in Spain. Among the founders of TAULELL, S.L. were five leaders of the major operators of ceramics market. This was an excellent spur for the company. The factory implemented the break-through process of glossy ceramic tile production using tunnel kiln. After 17 years of successful operation, the company introduced its Taugres collection, succeeded by the Tau Ceramic series. The name of this collection became the brand of TAULELL, S.L. and brought the worldwide fame to the Spanish ceramics producer.