DAYTONA CERAMICS ITALIAN CERAMICS THE MOST BEAUTIFUL IN THE WORLD. Daytona Ceramics ITALIAN CERAMICS, THE MOST BEAUTIFUL IN THE WORLD. Since 1986, year of foundation of CERAMICHE DAYTONA SpA, an incessant work on aesthetical research and product quality has allowed the company to be considered among the leaders in the production of Italian TRADITIONAL BICOPTURE wall tiles. The artisan care, the application of cutting-edge technologies, the careful choice of the best raw materials and the strict control of each phase of the production cycle are the inspiring principles of those who work in CERAMICHE DAYTONA ensuring year after year, for over thirty years, collections of tiles of extraordinary beauty and unquestionable quality to meet the demands of the market, following trends with an anticipatory spirit and, at the same time, imposing style, charm and quality Made in Italy. Recently the main factory in Solignano MO has undergone a complex renovation operation, made necessary also for the intensive application, in the production process, of digital printing. A very complex technology in ceramic decoration, which represents a huge step forward towards complete control of the definition of details, even the most marginal ones, with extraordinary results. Thanks to this innovative technology, CERAMICHE DAYTONA produces products of the highest quality and with an aesthetic result unthinkable with traditional applications, making the most of all the opportunities offered by the Research, Design and Development departments. VISION AND VALUES It is a new era, ours, in which everything has changed and is changing: production technologies, logistics, information and communication tools, the needs and priorities of people and consumers. And from a different and more modern conception of the company and the markets, from a new and more efficient way of producing and marketing ceramic tiles for wall and floor coverings and floors, the desire to create products of great quality, high aesthetic value, and totally "made in Italy" at low cost. The low cost philosophy allows us to reduce prices while maintaining high quality and it is for this reason that we can define low cost as the best value for money for the consumer. Not low price (which can be obtained simply by reducing the quality of the raw materials or the manufacturing process) but cost optimization and significantly lower prices for products that maintain a high quality/price ratio.